With nearly two decades of experience in the specialty produce category, Southern Specialties was ready to take a new line of premium tropical fruit to market. We chose the name “Paradise Tropicals” to represent the suite, including papayas, mangos, avocados, and limes. Vibrant color provides distinction in the produce aisle, while distressed typography and illustration provide a hand-picked authenticity. The brand elements reproduce well across the many different printing techniques and substrates, adding impact and consistency to the brand. View project >